Massimo Gruičić, founder of Noots

Massimo Gruičić

Senior frontend, mobile and full-stack engineer. Founder of Noots d.o.o.

For more than ten years I have built web and mobile applications: from banking and institutional systems in Zagreb and Brussels to startups and AI products. I started as a Java developer, and today I mostly work on React and React Native apps and on integrating AI services.

Noots is how I work. I talk to the client, decide the architecture and control the result, while AI tools speed up the build. That way one person can deliver what used to take a whole team.

Location
Zagreb, Croatia
Working
Remotely and in person in Zagreb
Languages
Croatian, English
Education
Master of Traffic and Transport Engineering

What I work with

Frontend
React, TypeScript, Next.js, Vite, Tailwind CSS, Material UI, shadcn/ui, Redux, Zustand, TanStack Query, Vue, Angular
Mobile
React Native, Expo, EAS Build, iOS and Android
Backend and data
Node.js, NestJS, Python (Django, FastAPI), PHP (Laravel), Java and Spring Boot, REST and GraphQL, PostgreSQL, MongoDB, Redis, Supabase, Firebase
Cloud and DevOps
AWS, Azure, Vercel, Docker, Kubernetes, CI/CD (Jenkins, GitHub Actions)
AI and integrations
OpenAI GPT-4o and o3, Claude API, RAG and vector databases, LangChain, Whisper, HeyGen, Dify, Stripe, WhatsApp Business API, Zoho CRM
Testing
Jest, React Testing Library, Cypress

Experience

From banking and institutional systems to startups and my own company.

  1. Oct 2025 to now

    Senior Application Developer, own company

    Noots d.o.o.

    Leading the build of web and mobile apps for clients and own products: architecture, React and React Native, AI integrations and cloud delivery.

  2. Sep 2023 to now

    Senior Frontend Developer, own sole proprietorship

    Pingu

    Client work through my own sole proprietorship: set the architecture of a greenfield project from scratch and wrote the documentation.

  3. Feb to May 2024

    Senior Frontend Developer

    Digihey

    Built the oxbow.health web app from start to production in three months, in a two-person team.

  4. Oct 2023 to Jan 2024

    Senior Frontend Developer

    CIAL Dun & Bradstreet

    Developed and optimised React UIs, refactored legacy applications and contributed to the Docker setup of a microservices architecture.

  5. Feb to Sep 2023

    Team Lead, Full Stack Developer

    QVC

    Led the team on an analytics dashboard for event planning: a React frontend, Java microservices, PostgreSQL and CI/CD with Jenkins, Docker and Kubernetes.

  6. Aug 2022 to Feb 2023

    Full Stack Developer

    Orange Bees

    A component library for the company website and an outage notification system built from scratch: 10 microservices, Spring Security with Azure, ActiveMQ.

  7. Mar to Aug 2022

    Frontend Developer

    DEPT

    Reusable React components from scratch, a Redux store architecture with custom reducers and API communication patterns.

  8. 2021

    Full Stack Developer

    EPAM

    Globalization Partners (a platform for 180+ countries): migrated legacy Java apps to microservices, optimised payroll queries, deployed on AWS.

  9. May 2019 to Jul 2020

    Full Stack Java Developer

    Fujitsu Belgium

    GOALKEEPER for the EEAS (European Commission): a recruitment web application for EU institution positions, built from scratch, frontend and backend.

  10. Jul 2018 to Mar 2019

    Full Stack Developer

    Serengeti

    FINA e-Invoice, the Croatian national platform: new Java features and a complete frontend migration from jQuery to Angular 5.

  11. 2017

    Java Developer

    Stratus IT

    The Nausys web application in Vaadin and a migration of critical data from Riak KV to Cassandra with data integrity preserved.

  12. 2016

    Frontend Developer

    Zagrebačka banka (UniCredit Group)

    Frontend solutions in JavaScript and jQuery, SharePoint-based applications and mentoring of student workers.

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